You have a great product, you know the market better than anyone. You’ve created the image of how you want your business brand to look, the colours that matter to you and how to sell your products to your customers.

You and your team all unify behind your logo, the colours, and typeface you’ve chosen. Your website and literature use your logo and your business cards all match up too.

So why isn’t it working for you? What’s holding you back?

While you are experts about your business and products, did you consider a vital ingredient?

Your existing and potential customer’s?

Does your brand convey what they relate to? Do you understand how much they know about you? Are you aware of what they think of you?

Without having the right strategic plan that considers your customer, your brand may send out the wrong messages causing confusion. You’re likely to spend more and work harder to convince your customer that your business is the right fit.

By developing and defining your ideal customer’s profile you can align your business and brand more closely, improve their perceptions of you and deliver greater success for you and your business.