Realigning product literature helps improve awareness and business opportunities in the architect, specifier market for a leading washrooms specialist.
Following research, it was established that there was a significant lack of awareness within the Architect/Specifier market of Foster’s business and products. As this was a key target market we were
asked to develop literature that could make an impact.
We proposed a rebrand that sat more comfortable with the target market, box pack that could be added to, bespoke room sets and photography, a split of product to specific financial value points and end users.
- Stronger Branding.
- Targeted messages to architects and specifiers.
- Aligned the product to the marketing solution.
- Elevated perceptions of Fosters business.
a rare blend of creative originality and deep professionalism. Comfortable shaping concepts and engaging when presenting in the boardroom.
A pleasure to work with across branding, web and graphic design projects and I would always be delighted to recommend.
Parliamentary Assistant at House of Commons
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