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Across (Sweden)

 

From an obscure technically innovative company, AU Systems blossomed into a high profile cutting edge business. It was quickly acquired by Sonera Corporation for $800 million US dollars, benefitting Directors and Investors.

 

Business ambition

AU Systems (a highly innovative internet gateway development company), part of Ericsson in Sweden, sought design support to help reposition the business. 

 

The process

Appointed to work with an independent business development consultant via Schroeder Investment Bank, we attended a board meeting in Stockholm where it was agreed that a complete rebrand to meet business objectives and align the business to new markets was urgently required. 

We developed a deep understanding of the new vision and values of the business and to help the new strategic direction we clarified the need for certain key changes:

Develop a new business name

Create a new brand to reflect the new business name and business positioning  

A new business name of ‘Across’ was created together with a contemporary, fresh new logo, colour palette visual style and language that met the new vision and values of the business. 

 

Results

New name, brand and visual language 

Improved business profile and positioning 

Brand roll out across all internal and external collateral

The business was soon acquired by Sonera Corporation for $800 million US dollars, to the benefit of Directors and Investors.

 

  

 

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From an obscure technically innovative company, AU Systems blossomed into a high profile cutting edge business. It was quickly acquired by Sonera Corporation for $800 million US dollars, benefitting Directors and Investors.