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Hanson Regan

Revised branding and application styling provided Hanson Regan with a stonger recognition factor.

Business ambition

To develop a brand identity that retains the integrity of the brand across all types of media and across all types of application.

The process

After early discussion the brief was adjusted to allow the development of a fresh and more relevant design that would answer the business ambition and take the business forward.

Competitor research and internal presentations helped to refine the brand direction, delivering a solution that encompasses the core business ethos. 

We developed:

  • Revised colour palette
  • Developed a new logo and typography
  • Worked with Hanson Regan to develop application solutions
  • Brand toolkit for staff and supplier use.

Results

  • A fresh brand solution that can evolve with the business
  • Stronger recognition factors against competitor brands
  • Professional, contemporary style

 

 

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